Levarti is focused on developing technology solutions that help low-cost airlines break free from legacy infrastructures and software, making them mobile and connected. The challenge was to update their brand to a more digitally appealing and functional label by creating assets that could be used to assemble coherent language and visual consistency across all communications channels, platforms, and products
The solution
We made a deep product discovery process to understand the industry, the users' needs, and the best way to achieve their goals. One major challenge was that they needed to be able to edit and change the content in-house. Thanks to a discovery process with the client, we managed to truly understand what their users were looking for, creating the correct user journeys with a complete redesign of the UX for the webpage. Without changing the logo, we created a more dynamic graphic brand universe that was more versatile and gave them the elements to build themselves but still stay coherent and impactful
We matched art and technology to explain complex processes and institutional information visually
