We made a deep product discovery process to understand the market, the players, and the best way to achieve fast their goals. We ended up creating a white-label app named "TuFarmApp", to boost the loyalty of the pharmacy's customers. A new powerful to connect the pharmacy and its customers, that allows pharmacists to customize the interface with their branding and communicate with their customers through chats and notifications, drive sales by publishing promotions, and create a program of digital coupons. On the customer side, they can digitalize prescriptions and their social security card, schedule medicine intakes, and receive exclusive offers from the pharmacy