We made a deep product discovery process to understand the industry, the users' needs, and the best way to achieve their goals.One major challenge was that they needed to be able to edit and change the content in-house. Thanks to a discovery process with the client, we managed to truly understand what their users were looking for, creating the correct user journeys with a complete redesign of the UX for the webpage. Without changing the logo, we created a more dynamic graphic brand universe that was more versatile and gave them the elements to build themselves but still stay coherent and impactful
